Nancy Zieman

Nancy Zieman (June 21, 1953 – November 14, 2017) was an American author, designer, businesswomen, TV producer, blogger and national sewing authority, and  host of the popular show Sewing With Nancy®, which appears exclusively on public television stations across the United States and Canada. You can watch Sewing With Nancy® online at

Sewing With Nancy® is a co-production of Wisconsin Public Television and Nancy Zieman Productions. Broadcast since September 1982, the program is the longest-airing sewing series on television. The first Sewing With Nancy® programs aired on cable TV. Initially, the programs were videotaped in Nancy’s living room with a camera crew of one person and long 13-hour taping days. In the early years, Nancy ran a one-woman show developing the scripts, sewing the samples, and taping the programs.

Every episode of Sewing With Nancy®, was organized by Nancy in a how-to format, concentrating on step-by-step instructions, with scripts written by Nancy. Other than the early years, a team assisted Nancy with planning the program, developing the samples, and writing and illustrating the books. Nancy frequently quipped, “The show should really be called Sewing With Nancy, Donna, Pat, Kate, Diane, Laure, Lois, Sharen, and Deanna”.

Since 1992, Wisconsin Public Television in Madison, Wis. has been Nancy’s partner in television production with Laurie Gorman serving as the executive director for the past 25 years.

Nancy has written numerous how-to sewing and quilting books, and released her autobiography, Seams Unlikely, in 2013. She designed patterns for the New York-based McCall Pattern Company, designed sewing and quilting products for Clover Needlecraft, Inc., designed fabric collections with Riley Blake Designs, and also authored an interactive blog at 

In addition, Nancy is founder of Nancy’s Notions®, a direct mail business and division of Tacony Corporation. The company publishes the Nancy’s Notions® Catalog, a full color catalog containing hundreds of products including sewing books, notions, videos and DVDs, fabrics, and quilting products. Nancy was also the National Spokesperson for Baby Lock sewing machines and Nancy’s Notions®.

The Wisconsin Women Entrepreneurs Association named Nancy Zieman the 1988 Entrepreneurial Woman of the Year. In 1991, Nancy Zieman received the National 4-H Alumni Award. Nancy Zieman was elected as the first member of the Sewing Hall of Fame in 2001. In 2013, the University of Wisconsin-Stout honored Nancy Zieman with the Distinguished Alumni Award. The University of Wisconsin-Extension 4-H Youth Development Program inducted Nancy Zieman, with honors, into the Wisconsin 4-H Hall of Fame in 2014.

Nancy lived in Beaver Dam, Wisconsin, with her husband, Richard. The couple have two children and four grandchildren.

Read the news release from Wisconsin Public Television.